Rosemary described Billie Butlin as a genuinely nice man, and an astute businessman. He saw an opportunity in the early 1930's to provide a service and also create a business.
At that time, anyone who could not afford to stay in an hotel used a bed and breakfast place or boarding house. In these establishments holiday makers were required to be off the premises from after breakfast until early evening. This meant that holiday towns were full of people sitting on benches and frequenting coffee bars, especially when the weather was inclement. They had to be out and about with nowhere to rest, read or play games in private. Billie Butlin's first holiday camp was in Skegness. Although facilities were rather basic, every family or group had their own chalet which was available to them throughout the day. The cost of being at Butlin's included three meals a day, entertainment, competitions and activities, and every camp had a private beach. Only drinks and exceptional activities, such as horseriding, incurred an extra cost.
Over time, further holiday camps were set up, such as in Brighton and Barry Island. The camps also had shops, facilities such as barbers, and beautiful, professionally maintained gardens. Photographs were taken around the camp every day and displayed the next day for people to buy. Every photograph was an advert for Butlins -- and example of Billie Butlin's skill as an entrepreneur.
The entertainments were a good starting place for new talent. It was a great opportunity for them as they would be given a whole season of employment. Performers who later became stars appeared at Butlins, people like Ringo Starr, Dusty Springfield, Jimmy Starbuck and Rod Hull.
In 1939 three of the Butlins camps were taken over and used for army training, but returned to being holiday camps after the war. Billie Butlin also branched out into hotels where the accommodation was a bit more luxurious. All camps were maintained to a high standard however, with beautifully decorated performance halls.
Rosemary showed many fascinating photographs of Butlins holiday camps. She herself became a Red Coat in the 1960s at the Pwllheli camp. The Red Coats arose from a suggestion that the camps needed people to show guests around and inform them what activities were available that day and where they were taking place. Rosemary had trained as a dancer but worked as a general Red Coat helping in all areas of the holiday camp. She said that it was an enjoyable life but hard work. The days were long and they had to aways display a cheerful disposition even if they were very tired.
